January 13, 2015
Tinder bought Tappy! Is one of today’s news and we will talk a bit by this. Of course, most of you don’t know exactly what these two are, reason for which we start our text with some short details. The main character of the text, for a more friendly expression, Tinder was established in 2012 and it works as a mobile matchmaking application that connects with users’ Facebook profiles to provide pictures and ages for other users to view. Now, they closed their first major acquisition! As we said before, this is Tappy.
What is Tappy?
Tappy is a tool which works as a mobile messenger that uses photos and ephemerality to put a new face on text messaging. All messages disappear after 24 hours, and Tappy’s conversations must begin with a photo. From there, you can turn that particular photo into a chat thread, with a single individual or a group. The inbox looks more like a newsfeed than an inbox, with large screen-wide photos acting as the cover art for your various chats. It’s a fast little app, both in messaging and taking pictures, and pulls from some of the best features of Snapchat and Instagram to take a stab at replacing text messaging.
The deal between the two, which at first sight looks a bit strange is explained by Sean Rad, CEO of Tinder: “We’re growing and recruiting like crazy. It’s incredibly difficult to find talented people to join us fast enough to keep up with our roadmap for 2015, which includes some ambitious plans. When I spoke with Brian, we found that our goals for two separate products were such a great match. There are some specific things that they’ve done in the past that we wouldn’t have to figure out on our own moving forward.”
2 billion matches in the following months
As a dating application, Tinder works quite well especially when it comes for the beginning of one year, when people look like want to interact and meet the most. This way, it is expected that Tinder will hit 2 billion matches in the following months considering that the number of matches per day will increase significantly comparing to October 2014 when each day in average, 12 million matches happened.
“We’re very good at connecting people, but there’s this ‘what happens after that?’ moment that we want to improve. We not only want to get better at the way we use criteria to connect people, but we want to broaden the reasons for connecting in the first place. The Tappy team will help us tackle both fronts, the pre-match experience of creating that first connection and the post-match experience of communicating with that person,” concluded Rad.