February 02, 2015
Samsung and Apple sold exactly 74.5 million smartphones in the last quarter of 2014 which looked quite like a coincidence. For the American company this was a great number, as their sales increased, but for the South Koreans their profit felt very severe. In fact, Samsung met very big problems with their profit in 2014 so they are trying everything to regain control on the market. Because of this, the company is aiming to launch many smartphone models in this year.
21.4 dollars investment in... Apple!
Among them, we can find the Galaxy A3, A5, which are about to become globally available, because now they can be found only in India. Also, the competition for iPhone 6 Plus, Galaxy S6 is on its way and it looks like it will be launched in March at Barcelona. Besides this, Samsung will make a huge investment, of 21.4 billion dollars for purchasing chips and displays in order to supply the demand from Apple and Chinese manufacturers.
2,5 million drop from last year
The whole struggle comes, firstly from the fact that Samsung shipped last year only 317.2 million devices, comparing to 319.8 million in 2013. Also, regarding the whole situation, the board of the company delivered a few words: "We will increase our lead in the market by equipping our premium smartphones with special functions and our mid-range smartphones with a slim design and an AMOLED display."