December 17, 2014
Touchscreen smartphones fever took over so many people, especially teenagers, and the inventors of BlackBerry, a device that was very popular before 2007, when iPhones appear, look forward for new perspectives as they want to continue on fighting. Young boys and girls are fascinated now by the characteristics of cell phones without buttons, but only with touch screens such are the most smartphones.
BlackBerry might have a problem in competing with this point of view of main users, but they want to take advantage of other things. Like it may be the vintage part of BlackBerry. A classic cell phone, with phisical keyboard which, surprisingly has a great potential in attracting young people. "That's the genesis of why we're doing this and it attracted a lot of attention along with the touchscreen, so I'm inviting a lot of people, especially young people, to try it. You may surprise yourself", stated John Chen, the CEO of BlackBery.
The company also made a few connections, the most important being that the President of the United States, Barack Obama, is still thr fan of this kind of phone. And, of course, besides, this publicity, the officials of BlackBerry came also with some offers to attract new customers from the growing market of cell phone services. So, a smartphone from this company, with phisycal keyboard will be launched unlocked and could be bought as new for 449 dollars.